As of this month, the popular television celebrity is fronting two Uniastrum advertising campaigns

Dmitri Dibrov is now helping Uniastrum Bank promote two of its leading products, the personal loan program Access and the Big Interest time deposit. Over the next few months the picture of the well-known journalist, TV presenter and all-round showman will be displayed on billboards, in the Moscow subway, in all Uniastrum outlets, as well as on the Bank’s website.

The advertising campaign for Uniastrum Big Interest deposit scheme carries the slogan “Watch Your Interest Grow”. Offering generous returns, Big Interest is one of the Bank’s most popular retail deposit options, enabling customers to place funds of Rb 50,000 to Rb 100 mn or the USD/Euro equivalent for a period of up to one year. Interest rates range up to 11% APR for ruble deposits, and up to 5.75% APR for those in foreign currency^*.

In 2011 Uniastrum’s Access loan initiative was frequently cited as the best deal on the consumer lending market. This month it was again ranked as the cheapest personal loan option available, this time by web portal Sravni.ru. The benefits offered by an Access loan are spelled out in its advertising slogan “Money for Less”. “The advertising campaign is targeted primarily at city dwellers aged 27-40 with families,” explains Margarita Gerasimova, Uniastrum’s Vice President for Marketing. “These include employees of companies using our services and individual customers looking to decorate their apartments, host wedding receptions, buy furniture or household goods, build summer cottages, take off on holiday, etc, who want a quick, no-hassle loan with minimum formalities and paperwork.”

* The interest rates cited apply to Big Interest deposit accounts opened between November 18, 2011 and March 19, 2012 ranging from Rb 10,000 (minimum deposit) to Rb 100 mn (maximum deposit) for 365 days by customers opting to rollover existing deposits, including those wishing to add funds to their accounts, by customers already holding deposits with the Bank (in such cases, the deposit balance is held in current accounts and/or demand accounts), as well as by customers holding a Uniastrum deposit from which they have withdrawn funds but not closed the account. Interest on accounts closed prior to maturity shall be calculated for the actual deposit period: 1-60 days: 2.4% APR, 61-90 days: 4% APR, 91-180 days: 9% APR, 181-270 days: 9% APR, 271-365 days: 10.5% APR. Interest is paid after 365 days, i.e. on maturity. Once placed, the deposited funds may not be added to and doing so shall result in the termination of the Deposit Agreement. Partial withdrawals are permitted on the proviso that the amount of funds held on the account do not fall below the permissible minimum; failure to comply with this provision shall result in the early termination of the Agreement. In the event that the Agreement is terminated as a result of the foregoing instances, interest accrued shall be calculated in accordance with the actual deposit amount and based on the Bank’s call deposit rate applicable on the day on which the Agreement is terminated. Unless the deposit holder notifies the Bank of his/her wish to close the account, the deposit shall be automatically renewed. UNIASTRUM BANK LLC, CBR General Banking License No. 2771. This information correct as of February 16, 2012.